Branding and Logo Design
Brand awareness is critical in triggering your customer’s memory to influence a purchasing decision. The greater visibility that your brand projects through exposure of logo, advertising and website the bigger awareness your business will receive. Logo design plays a key role in branding – how the logo and identity system are applied across print and digital media, as well as the workplace.
Not just restricted to design, branding can also include how your staff communicate with your customers, the style of photography used in advertising and the tone of voice used in copywriting. All of these elements combine to create a lasting impression about your business in the mind of your customer.
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos
We are well versed in branding projects of different scales. Whether aiding a start-up company in a competitive marketplace, through to working with an established company or brand looking to launch a new product or service. Whether you need help with creative brainstorming to choose a new business name or our logo design process, we are adaptable to your needs.
If you haven’t considered this before, we can walk you through the whole branding process from start to finish. We will take an in-depth look at your brand attributes, benefits, values and personality. This will bring a new purpose to your brand and let good design take the helm to achieve brand success.
A logo design that is distinctive and memorable is a must to get your business noticed in the marketplace. We carefully craft each logo and our two-way process involves getting to know you and your target audience. This will culminate in a logo that is an authentic reflection of your company’s ethos and values.
“If people believe they share values with a company, they will stay loyal to the brand.”
Brand guidelines set out exactly how the logo and identity system should be utilised: colours and typography styles, suitable photography and how graphic elements should feature in print and digital media. These brand guidelines ensure that your brand will be treated with integrity by everyone who works with it over a period of time. We can expertly help you with other aspects of your brand such as creative photography and setting company’s tone of voice through copywriting.